Thierry Ayishashe
Country Commercial Manager, Tanzania
Do you really know why customers choose your business?
Know your customer. Strengthen your offer. Grow your business.
If your customers can’t immediately see why they should choose you, your competition has an opening.
Understanding your customer is one of the foundations of a stronger business.
Join the next READY. SET. GLOBAL. session and learn how to better understand your target customers, uncover what they really need and build a stronger value proposition around them.
If you want to become more customer-focused, more relevant and more competitive, this is a session worth joining.
We’ll Explore How To:
✓ Identify and understand your target customers
✓ Look more closely at their needs and expectations
✓ Develop a stronger customer profile
✓ Build a clearer value proposition
✓ Apply customer-centric thinking to your business
The better you understand your customer, the better positioned you are to give them a reason to choose you.
Participants who successfully complete the session will receive a DHL certificate for the GoTrade module completed.
Don’t miss out! RSVP Now!
Your next market could be anywhere. Are you ready?
Growing beyond borders takes more than a great product.
It takes strong business foundations, a clear understanding of your customers, the confidence to operate digitally, smarter logistics and the ability to adapt to an evolving global business environment.
READY. SET. GLOBAL. brings practical SME training together with DHL’s global expertise to help businesses build the knowledge and capabilities they need to grow stronger at home and compete beyond borders.
Through six selected DHL GoTrade modules, you’ll build the foundations to:
- Get your business ready.
- Get your growth strategy ready.
- Get ready for the world.
how it works
Six sessions. One journey. From business ready to world ready.
READY.
- Build strong foundations.
- Protect your business. Know your numbers.
SET.
- Prepare your business to grow.
- Understand your customers. Take your business online.
GLOBAL.
- Get ready to go beyond borders.
- Grow sustainably. Master smarter logistics.
In partnership with: 
Speakers
Thierry Ayishashe brings a customer-focused perspective from DHL Express Tanzania, with practical insights into the importance of understanding customer needs and building lasting relationships. In this session, he will explore how businesses can deliver exceptional customer experiences, strengthen loyalty and turn customer satisfaction into sustainable growth.
Hilary Okwechime
Country Marketing Manager
Hilary Okwechime is a marketing and communications professional with over six years of experience in brand development, customer engagement and business growth. As a DHL GoTrade Country Champion and facilitator, he brings practical experience in supporting SMEs and helping businesses connect with their customers. Hilary will share insights into building customer-centric businesses, strengthening relationships and creating experiences that drive long-term loyalty.
